Crafting and executing strategy. The quest for competitive advantage by
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.
The New Rules of Marketing and PR by
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques
As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.
An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!
The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
The definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Gain valuable insights through compelling case studies and real-world examples.
Management and organisational behaviour by
Management and Organisational Behaviour, 13th edition, by Mullins and Rees, provides an in-depth study guide that helps you understand the relationship between people and professional organisations, shedding new light on the understanding, prediction, and control of human behaviour at work. This widely popular text examines the environments of the individual, the group, workplace, and organisational structure, explaining organisational behaviour by applying theoretical frameworks to practice and developing critical thinking.
This new edition addresses recent contextual issues, such as the impact of Covid-19 on the workplace. It also offers greater international perspective on organisational behaviour, with the addition of several case studies from around the world and related video cases by expert speakers. Featuring conceptual mind maps of complex topics to aid your understanding and revision, its 'personal skills' and 'employability' sections help you develop your social and work-based skills in preparation for life beyond the classroom.
This comprehensive textbook is ideal for undergraduate and postgraduate study, as well as for professionals training for management roles.
The privacy leader compass. A comprehensive business-oriented roadmap for building and leading practical privacy programs by
Congratulations! Perhaps you have been appointed as the Chief Privacy Officer (CPO) or the Data Protection Officer (DPO) for your company. Or maybe you are an experienced CPO/DPO, and you wonder - "what can I learn from other successful privacy experts to be even more effective?" Or perhaps you are considering a move from a different career path and deciding if this is the right direction for you.
Seasoned award-winning Privacy and Cybersecurity leaders Dr. Valerie Lyons (Dublin, Ireland) and Todd Fitzgerald (Chicago, IL USA) have teamed up with over 60 award-winning CPOs, DPOs, highly respected privacy/data protection leaders, data protection authorities, and privacy standard setters who have fought the tough battle.
Just as the #1 best-selling and CANON Cybersecurity Hall of Fame winning CISO Compass: Navigating Cybersecurity Leadership Challenges with Insights from Pioneers book provided actionable advice to Chief Information Security Officers, The Privacy Leader Compass is about straight talk - delivering a comprehensive privacy roadmap applied to, and organized by, a time-tested organizational effectiveness model (the McKinsey 7-S Framework) with practical, insightful stories and lessons learned.
You own your continued success as a privacy leader. If you want a roadmap to build, lead, and sustain a program respected and supported by your board, management, organization, and peers, this book is for you.
